Best Strategies To Evaluate Email Marketing Campaign

Several statistics tell you that email enjoys a better ROI than any other social networking sites.

So, do we consider the work as done after having sent out our email campaigns? Certainly not. We need the result, don’t we? We need to know how far the marketing was effective!

So, what should be the next step? Well, it is the evaluation. But wondering how to go about it? Well, there are a few strategies that you could follow. But to make use of the following strategies, you should have access to any of the analytical tools available in the market. Or if you are not in the mood to shed some dollars, then you could make use of the Google Analytics. It can be accessed for free of cost. So start by signing up for Google Analytics to evaluate the traffic at your site.

So learn to use these following strategies to evaluate the success of your email marketing campaigns.

  • Delivery rate:

Delivery rate is the basis of any email marketing evaluation. It refers to the percentage of emails that reach your subscribers’ inbox instead of getting bounced back. Emails can get undelivered because of various reasons, such as the presence of an invalid email address or a faulty server. When an email fails to get delivered, it can only mean one thing in marketing: the probable loss of a potential customer. Hence, it is important to keep a track of the delivery rate as emails are one of the major links to our customers.

Formula: total no. of undelivered emails total no. of emails sent

  • Open rate:

Open rate is the percentage of the email recipients who had opened our emails. Understanding the open rate is crucial because the success of our Email marketing campaigns commences with the mail getting opened and read. Open rate will also let us understand how occupied our subscriber base is with our email marketing campaigns.

Formula: total no. of emails opened emails delivered

  • Click-through rate:

Click-through rate is important for its proximity to the ultimate goal of an email marketing campaign. Any email marketing campaign will have an agenda, that is, to convert the subscribers into customers. The click-through rate basically speaks of the interest that the subscribers are showing in your brand/products. It this interest that pave a way to your business.

Formula: total no. of clickthroughs total no. of emails delivered

  • Conversion rate:

The conversion rate is the percentage of the recipients who had fulfilled the purpose of the email. It is not that all those who had opened and had clicked through our emails will end up buying that product we wanted them to buy. But if they do, it is time to celebrate. The conversion rate tells us about the success rate. The question is, however, whether the percentage is desirable or not.

Formula: total no. of conversions total no. of emails delivered

  • Declining rate (Unsubscribe rate/Scam rate)

Declining rate refers to the ‘unsubcribes’ and ‘scams’ your email receives. It refers to the percentage of recipients who had either unsubscribed from our emails or moved them to the scam. This rate is important to understand the nature of our email campaigns and also how well those emails are being received. Unlike the first four, this percentage should be lesser.

Formula: total no. of unsubscribes total no. of emails delivered  

Or

                  total no. of scams total no of emails delivered

These strategies and formulae analyze our email marketing campaigns. They help us in keeping an eye on places where we are doing good and where we are lacking. Such an understanding of our email campaigns will let us know where we stand, and will, in turn, direct our thoughts to the several ways through which we could improve our sales rate.

 

Best Digital Marketing Courses in India

Best Digital Marketing Courses in India

Nowadays, the digital marketing industry is rapidly growing. It is making use of different types of digital technologies to promote your business. It is really important for you as a brand to know what will and will not work in looks to your digital marketing efforts.

With the industry showing a huge projected growth potential of trained professionals, many students, graduates, and professionals are looking to get into the digital marketing field. This has driven to choice in terms of digital marketing courses in India.

Keep Reading

best-online-digital-marketing-courses

15+ Best Online Digital Marketing Courses to Boost your Skills in 2017

Want to become better at Digital marketing? Improve your capabilities by taking online digital marketing courses.

There is no lack of value, well presented and useful information around that can help you learn a new digital marketing set of skills.We’ll allow you to filter through the undergrowth of online digital marketing courses to discover the one that is perfect to fit your needs. Keep Reading

digital-marketing-course-working-professionals

Digital Marketing Courses for Working Professionals

Digital marketing is not only a fast-growing force currently, but it’s also significant for future of most techniques of marketing. Now, most of the institutes offer digital marketing course for working professionals. Apparently as the more aged descendants will certainly lament on top of the demise of one’s solid magazines, guides, ways of communication and naturally the standard media broadcasts, the generation of right now has become welcoming the brand new area of the digitalized usage. Keep Reading

digital-marketing-certifications

Top Digital Marketing Certifications for Every Digital Marketer

Adopting a digital marketing certification examination has several benefits. Firstly, being certified adds more trustworthiness to all of your premium quality records. Whereas every digital marketer promises to know digital marketing, owning a certificate confirms that you’re a certified expert.

It’s possible to build your career when you’re a certified expert given that units a person greater than your competitors. Digital marketing costs 62% under the traditional advertising gains three times more leads. Your boss and sales team will be impressed for that. Keep Reading

digital marketing course india

Best Digital Marketing Course in India – Top 15 Institutes Details

The most recent trend of digital marketing in the India is probably the most important elements of modernization brought in each industrial segment. In fact, its integrity has managed to get it an important topic of career opportunity regarding the new gen.

Are you interested in studying a perfect Digital Marketing course? If yes, this post will assist you. This article is regarding the best Digital Marketing courses in India. In this post, you’ll see details based on courses available in India, websites/institutes offering each of these programs and some general details about the field of Digital Marketing. Keep Reading

how-become-digital-marketing-expert

How to Become an Expert Digital Marketing Professional by Yourself

Nowadays customers often engage in the internet more than other channels. So, advertisers are also following this trend. More than two-thirds of the world’s population is online. Therefore, the percentage is increasing tremendously every day, and the world is getting digitized. But, digital marketing is not as easy as traditional marketing. It has made such a noticeable impact on our livelihood. Keep Reading

digital-skill-gap

Align Your Organization To Fulfill Today’s Digital Skill Gap

Digital is transformative nowadays. Most of the consumers today are empowered with the help of search engines and social media websites at every stage of their life. Approximately, 80% of the people research internet before making their purchase. The digital world has definitely made its consumers self-educated before making their acquisition decision. This had created an obligation to get adapted to this knowledge growth in the digital world to attain long lasting customers for continuous success and profit. Keep Reading

Why should I do A Digital Marketing Course

Why should I do A Digital Marketing Course

Digital marketing has grown as one of the essential ingredients for all the firms to develop and thrive in today’s environment. Several businesses are beginning to understand and recognize the untapped possibilities in digital marketing, which can do miracles for their business.

The continuous growth of digital marketing and rapid growth of businesses are generating fresh jobs and career openings for students. According to a bulletin issued by Manipal Global Education Services, it is expected that 1.5 lakh jobs will be opened in digital marketing area by the end of 2016. Keep Reading

  • 1
  • 2